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The Bobby Rose Story

Hi, I’m Aimee, the face behind Bobby Rose.

I started Bobby Rose during a time where I felt a little disconnected from myself. Life felt heavy, I’d lost a bit of confidence, and I found myself searching for small things that made me feel more grounded again.

I’ve always been drawn to crystals and the meanings behind them, but in a quiet way; not loudly or overall spiritual, not performative. Just personal comfort, support, intention, and little reminders of how I wanted to feel.

 

What started as making pieces for myself slowly became Bobby Rose.

Every collection is built around healing from the emotional trauma I've been through myself. I wanted to create support for all the emotion, energy and intention needed on this journey - whether that’s healing, protection, confidence, softness, joy or learning to choose yourself again. The pieces are designed to feel subtle and wearable, so they become part of your everyday life rather than something you only wear occasionally.

Bobby Rose isn’t about being perfect, healed or endlessly positive. It’s about the quieter moments. The small decisions to back yourself, protect your peace, and reconnect with who you are.

I hope when you wear these pieces, they become more than jewellery. I hope they feel like little reminders of your own strength. And I hope you find comfort here.

Aimee x

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